Open Standard · Web4 Page Framework v1

Your website works for humans.
A Web4 Page works for |

Web4 Page is the webpage for AI. IRL is the URL for AI.

A Web4 Page gives AI the ability to read, discover, write, and act on behalf of any entity on the internet. Without one, AI cannot find you, cite you, or do business with you.

Build your Web4 Page →See the framework$ publishtoai init

The AI Visibility Gap

90%

of the internet is
invisible to AI

14B+

AI queries per day
with no standard

58%

drop in organic CTR
when AI Overviews appear

800×

energy savings
vs unstructured AI search

The Framework

Web4 Page Framework

A new AI-native webpage that enables human-to-agent and agent-to-agent interactions. Four capability zones — from being understood by AI to being operated by AI.

LLMS.TXTGrounding Page

JSON-LDDeclared identity

OPENAPIAction capability

MCP ENDPOINTSReal-time operation

READDISCOVERWRITEACT

Step 1 — READ

AI understands who you are

Add your business name, description, products, and llms.txt grounding text. Go from invisible to cited in 60 seconds.

llms.txtgrounding60 sec

Step 2 — DISCOVER

AI can find and cite you

Auto-generates JSON-LD from your profile. Side B machine-readable. Entity Score calculated. AI models can now discover and cite your entity.

JSON-LDschema.orgEntity Score

Step 3 — WRITE

AI can transact with you

Link or generate an OpenAPI spec. Now AI can book appointments, place orders, check inventory — and financial institutions declare their AI-facing API for CFPB compliance.

OpenAPIRESTCFPB

Step 4 — ACT

AI agents operate with you

Register an MCP endpoint. AI agents can now autonomously operate your business in real time — the full agentic web, with your entity at the center.

MCPagentsreal-time

How it works

Your business, everywhere it matters.

The simple 3-step way to own your identity and reach the AI era.

Reserve your IRL

Claim your unique IRL name — your verified address on the agentic web.

web4page.org/resolve/your-name

Free to reserve with DNS verification
Yours once verified
Secure your brand before someone else does

Build your Web4 Page

Create your Web 4.0 business page in minutes. No coding — all in one place.

Profile

About

Products

Links

Media

Add your info, products, links & more
Preview in real time
Built for AI & search

Publish everywhere

Your IRL and Web4 Page become discoverable by people and AI platforms.

Google
ChatGPT
Perplexity
Claude
Gemini
Copilot
Grok
and more…

AI-ready and machine-readable
Trusted, verifiable, and credible
Show up in search, apps, and AI

IRL Address

Intelligence Resource Locator

Web4 Page is the webpage for AI. IRL is the URL for AI. Every Web4 Page gets an IRL — a stable URL routed through the root index so AI can find and trust your entity surface.

irl/

INTELLIGENCE RESOURCE LOCATOR — SYSTEM ARCHITECTURE v0.1

WEB 4.0 VCAP — THE FULL ENTITY SURFACE

V — Visibility

/irl/{slug}

SSR page + credentialAnchor in <head>

C — Citability

llms.txt

LLM entity declaration for RAG context

A — Actionability

mcp.json

MCP endpoint — AI can take actions

P — Performability

openapi.json

OpenAPI schema for AI-accessible tools

ENTRY POINTS

IRL INFRASTRUCTURE

REGISTRIES

DNS VERIFICATION

WEB 4.0 VCAP

AI CITATION LAYER

publishtoai CLI — COMMANDS

publishtoai init [name]# scaffold web4page.json + IRL slug

publishtoai validate# check against open spec + entity score

publishtoai publish# live at bigsearchai.com/irl/{slug} + resolver sync

publishtoai status [slug]# check IRL trust tier + verification status

IRL SPECIFICATION v0.1 — www.web4page.org — CC BY 4.0

Get started

Get your business into AI search

The web4page.json open standard is implemented by BigSearch AI. Install the CLI, scaffold your entity, validate against the spec, and publish — live on an IRL in seconds.

🏗️

Build

web4page.json in your IDE or builder

→

✅

Validate

Check against the open spec at web4page.org

→

🚀

Publish

publishtoai publish — powered by BigSearch AI

→

🔗

Live

IRL at bigsearchai.com/irl/{slug}

→

🤖

Discovered

Resolver at web4page.org/resolve/{slug}

→

💬

Cited

Your entity appears in AI answers

# PublishToAI CLI — no global install required
npx publishtoai

# Scaffold web4page.json in your project
publishtoai init

# Validate against the open spec
publishtoai validate

# Publish — get a key at bigsearchai.com/account?tab=api-keys
BIGSEARCH_API_KEY=your-key publishtoai publish
# Legacy @bigsearch/cli forwards to npx publishtoai

# Live IRL + resolver
→ irl: bigsearchai.com/irl/your-slug
→ resolver: web4page.org/resolve/your-slug

# Or self-host — drop your file at:
yourdomain.com/.well-known/web4page.json

Standard defined at web4page.org/rfcs/0001

Get your free API key →

Research

The infrastructure behind Web4

Web4 is built on a decade of foundational research in transport protocols, AI agents, decentralized identity, and structured data. These are the papers and standards that define the stack.

Transport · IETF Standard